As our current stock of meeting room pads was coming to and end, we decided that just replacing the par stock with a re-order wasn’t the best course of action. With that in mind we sourced through our current printing suppliers a 100% recycled paper product that could be used to produce our meeting rooms note pads. These pads are provided for customers to use and take notes while attending meetings at our venues. They also serve as a marketing tool for when people take them home or use them at the office. As of Friday, July 18 the new 100% recycled product has begun circulating through our meeting rooms.
In addition to the meeting room pads, we’ve also switched to a 100% recycled paper product for our new Catering and Group Sales letterhead. The new letterhead is just another step in the branding of Woodbine Entertainment Group's consolidated sales efforts for all our event venues. With the successful launch of our new group’s website in the fall of 2008 (www.hostyourevent.com), our current letterhead was providing conflicting brand messaging. We felt the time had come to complete the circle by moving to the new letterhead and doing so within an environmentally friendly manner. Even though we still have some of our old letterhead in stock it won’t be finding the recycle bin just yet as we intend to use up the old stock with in the office to run internal reports.
Joseph Araujo
Director, Catering Sales